Small business expert Kim T. Gordon

Ask the Right Questions
Winning more business means knowing how to ask. Learn to use open and closed-end questions with prospects.

By Kim T. Gordon

Imagine you get a telephone call at your office from a male vendor you've never met before who asks you, in quick succession, this series of questions:

"How long have you been in business?
How many employees do you have?
What's your budget for my type of equipment?
Who do you buy from now?
Will you be the person making the final decision?"
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Kim T. Gordon's columns and articles are read by millions of small-business owners each month. She is a small-business expert and the author of four books, including Maximum Marketing, Minimum Dollars: The Top 50 Ways to Grow Your Small Business.

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